Next Big Thing in Gaming: Top 5 Exciting Technology Trends in 2023

BIS Research
5 min readMay 15


Digital Gaming Industry

The gaming industry has come a long way since the days of Pong and Space Invaders. Today, gaming is a multi-billion-dollar industry that spans a range of platforms, from consoles and PCs to mobile devices and virtual reality headsets.

As technology continues to advance at a rapid pace, gamers can expect to see more immersive and realistic gameplay, which includes improved graphics and animations, more realistic physics, and better artificial intelligence (AI). The gaming industry is poised to undergo even more dramatic changes in the years to come.

In this article, we will take a look at the top 5 exciting technology trends that are set to transform the gaming industry in 2023.

1. Virtual Reality (VR)

Virtual reality (VR) has brought significant changes to the gaming industry since the introduction of platforms such as HTC Vive, Oculus Rift, and PlayStation VR.

The gaming landscape is currently experiencing a seismic shift as a result of VR, which is transforming the development process, skills, and resources required to create games.

VR technology is also providing new and unique ways to experience games, with increased realism, enhanced interactivity, and improved social interaction.

Furthermore, VR offers health benefits by aiding functions ranging from weight loss and muscle retention to mental health and physical training.

VR technology provides a heightened level of engagement and emotion that was not previously possible with traditional gaming platforms.

VR provides experiences that were previously impossible to experience, enhancing the sense of presence and enabling gamers to immerse themselves in worlds and stories. With the power of VR, gamers can feel as if they are actually in the game.

Apple’s entrance into the industry also signals the profitability and staying power of the industry.

2. Artificial Intelligence (AI)

Artificial intelligence (AI) is playing a significant role in the advancement of video games. In the past, AI was used primarily to provide players with an interesting and challenging opponent. However, now AI is being used to create more realistic and immersive gaming experiences.

Games such as “Red Dead Redemption 2” and “The Last of Us Part II” are known for their excellent AI, which allows more realistic interactions between players and non-player characters (NPCs). The AI can understand the environment and react accordingly, making the game feel more natural and immersive.

In 2023, developers will create more complex AI systems that will learn and adapt to the player’s behavior. This means that the game will become more challenging as the player progresses, providing a more engaging experience.

For instance, the game “Ghost Recon Breakpoint” is a great example of this. Its features advanced enemy AI and war tactics, which challenge players to think strategically and use their skills to defeat the enemy. With the addition of AI teammates that follow orders and assist during fights, the game promises to be an exciting and challenging experience.

3. Cloud Gaming

Cloud gaming, also known as gaming on demand, is a technology that enables players to stream video games over the internet. In the past, the technology had some limitations, including issues with latency and image quality. However, cloud gaming technology has made significant advancements in recent years, and it is now poised to take the gaming industry by storm in 2023.

One of the main advantages of cloud gaming is that it allows players to access games on any device with an internet connection, regardless of the device’s processing power.

This means that players will no longer need to purchase expensive gaming hardware to enjoy their favorite games. Instead, they can simply log into a cloud gaming service and start playing.

Cloud gaming technology has also made it easier for game developers to release games on multiple platforms simultaneously. This means that players can enjoy new games on their preferred devices without having to wait for exclusive releases on specific platforms.

The growing popularity of cloud gaming is driving innovation in the industry, with companies such as Google, Microsoft, and Amazon investing heavily in cloud gaming services.

4. Cross-Platform Gaming

Cross-platform games allow players to play with others on different devices, from PCs to consoles and even mobile phones.

This technology will enable more social and multiplayer gaming experiences, bringing players together regardless of the device they use.

It is an inclusive approach that caters to players of all ages, backgrounds, and skill levels, creating a more accessible and enjoyable environment for everyone.

Big game publishers such as Microsoft and Sony have already started embracing cross-platform technology, and more are expected to follow suit.

Games such as Fortnite and Rocket League have proven that cross-platform play can be successful, and players can expect to see more cross-platform games in the upcoming years.

5. Next-Generation Consoles

The release of the Sony PlayStation 5 and Xbox Series X/S was a significant milestone for the gaming industry. Both consoles offer more power, faster load times, and improved graphics, taking the gaming experience to new heights.

The rumored Nintendo Switch Pro is expected to have stronger processing power, improved graphics, and better battery life, making it even more portable and versatile than its predecessor. Other gaming companies, such as Sony and Microsoft, may also release updated versions of their consoles with even more advanced features.

Next-generation consoles will undoubtedly enhance the immersive experience of gaming, bringing players closer to their favorite titles like never before.


With significant advancements in technology, environments inspired by the metaverse, and new business models, the video game industry is expected to achieve growth via a new customer base and loyalty.

Along with high investment in the digital gaming industry, leading business are driving their attention toward better franchise management and fan engagement through immersive and interesting gaming experiences. Are you ready for the future of gaming?

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